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The Y2K Trend Is Here to Stay, And Our Favourite 00s Tech Accessory Is Coming With It

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By ELLE + Samsung
Picture this: The year is 2005. Paris Hilton was at the top of her game; low-rise skinny jeans were the norm, and the Kardashians were yet to hit our screens.
And the accessory no one left home without? The iconic flip phone. Wielded by celebrities, magazine editors and It-Girls alike, flip phones were more than just a gadget we used to take and make calls with—they were a coveted status symbol.
Their compact design (and perhaps the satisfaction of being able to snap your phone shut after sending a text), was the phone design everyone wanted. And now it seems that the tech world is finally hopping onboard the nostalgia train and enjoying a Y2K renaissance of its own.
That's right: flip phones are back. Samsung has brought the hottest noughties accessory back in style with the release of their much-hyped Galaxy Z Series. Here's everything you need to know.

Make A Statement

While the resurrection of this device might feel like a blast from the past, the luminous design and cutting-edge technology of Samsung's new Z Flip4 ensures it's not stuck there. Guaranteed to be a fashion favourite, the compact square design is equally functional as it is attractive, doubling up as a chic accessory that fits perfectly in the palm of your hand (or back pocket) when not in use with plenty of accessories to boot.
With a range of fashion-forward hues—Graphite, Bora Purple, Pink Gold, and Blue—to suit every style, the Z Flip4 nails the assignment—and aesthetics are just the beginning. Designed for those who aren't afraid to take a risk and make a bold sartorial statement, this smartphone brings back all the fun of the early 2000s and carries it into the future. Unlike its predecessor, which was often adorned in a chaotic amount of bedazzling, this model utilises flat edges with a metallic finish for a sleek and tasteful look that's timeless.
Stylish, smart, and sustainable, the device hasn't just been given a futuristic facelift but an eco-friendly one too. From the incorporation of repurposed fishing nets to bio-based resin, the Z Flip4 is made up of more recycled materials than ever before, proving innovation has come a long way since the style first made waves all those years ago.
Powerful and performance-driven, the Z Fold4 and the Z Flip4 come in a range of striking colourways to suit every preference.

Level Up Your Selfie Game

If there's anything we've learnt from our favourite noughties icons (Kim Kardashian, we're looking at you), it's the importance of taking a good selfie. But make no mistake about it, it isn't as easy as it looks. Whether you're utilising Flex Mode to capture a hands-free group photo or taking a selfie with the Quick Shot function (meaning you don't even have to flip open your phone), the Z Flip4's immersive screen and updated camera functions will allow you to take your content creating game to new heights.
Thanks to the Infinity Flex Display, the device is designed to stay open at several angles, meaning you'll never struggle with a shaky selfie, harsh shadows, or a sore arm ever again. The Z Flip4 is ultra-fast and boasts an extended battery life that's designed to last all day. It's all about multitasking, too—so you can snap a selfie, check your emails on the go and send a text, all at the same time. Consider us sold.
The Z Flip4 offers users more personalisation for a bespoke Flex Mode experience, including a bigger, smarter cover screen.
Want another option? There's also the equally impressive new Z Fold4.
The key differences? The Z Fold4 is the thinnest, lightest, and strongest yet with a re-engineered hinge and an unrivalled one-hand experience. Perfect for keen gamers, streamers, and multi-taskers, the Z Fold4 has an epic camera, with crystal clear cinematic and streaming viewing, reliable power and performance, and great app compatibility.
Like the Z Flip4, the Z Fold4 has a unique colour range including Graygreen, Phantom Black and Beige for a stylish and sophisticated tech update. So, if you're in the market for something new, shiny, stylish, and functional, these sleek devices have your name written all over them.
The only difficult part? Having to choose between them both and figure out which noughties fashion trend to pair it with.
Brought to you by Samsung.
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  • undefined: ELLE + Samsung