Spending an afternoon being poked with needles isn't exactly everyone's idea of a fun time, but for some people (here's looking at you, Kendall Jenner and Hailey Bieber), it's actually kind of blissful. On episode five of The Kardashians, streaming on Disney+, the two best friends met up to undergo an intravenous drip therapy known as NAD.
"Things like this, they comfort me," Kendall told the cameras. "They help because it just makes me happy and I don't want anyone to judge me."
The supermodel then admitted to being a hypochondriac most of her life, meaning her fixation on health is paramount. After being diagnosed with COVID, she feels that IV therapy has played a large role in her recovery, noting that she'd been "eating myself alive thinking about my health."
The pair sat down on a couch, rolled up their sleeves and had a team of medical professionals insert a needle which was hooked up to a bag containing liquid vitamins.
"It's very strange. I'm two months out now and I still don't feel good. I just feel weird. Things like this comfort me. They help because it just makes me happy," Kendall said, of her COVID recovery.
"I'm going to NAD for the rest of my life and I'm never going to age," Hailey jokingly quipped during her treatment.
So, what exactly is NAD therapy and can it actually provide the health benefits Hailey and Kendall claim? Read on to find out.
what is nad iv therapy?
NAD (which stands for nicotinamide adenine dinucleotide), is a coenzyme found naturally in the body which helps cells to produce energy. It's also considered an anti-aging molecule because it plays a crucial role in promoting overall health. Receiving NAD through a drip 100% bioavailability from the molecule, meaning that the body will absorb the highest amount possible. Along with NAD, the IV bag might also contain vitamins and minerals that are specific to the person's needs, depending on what their main concerns are.
The treatment is said to have a range of benefits ranging from curing hangovers, recovering from viruses and combatting jet lag to boosting energy and achieving glowing skin and shiny hair.
While people can ingest NAD orally in tablet form, this is considered a less effective way of achieving results as the body finds it harder to break it down once inside, therefore taking the supplement intravenously is more popular.
While the treatment has been around for years, it's only just starting to increase in popularity, most likely due to the celebrity world's obsession with it.Celebrities from Rhianna to Kate Upton and Cindy Crawford have all praised IV therapy for its healing benefits, but the experts remain skeptical citing a lack of clinical research to back up these claims.
Still, for people with no major underlying health conditions, it doesn't pose a serious risk, so if you enjoy doing it and think you're feeling its benefits, it doesn't seem to be harming anyone.
In Australia, NAD IV therapy is available and can set you back $500-$700 depending on the course of treatment. Remember, they aren't designed to 'treat' anything and should be considered as a supplement only, alongside a healthy diet and active lifestyle.