When it comes to brands at the forefront of fashion innovation, Nike does it best.
The company has long worked to provide new, better and, at times, surprising materials that enhance our experience as both athletes and fashionable consumers (we're looking at you, Dri-Fit and Flyknit).
Now, they're changing the game once again with Nike Forward—a state-of-the-art platform with a focus on reducing fashion's environmental impact and carbon output.
The result of more than five years of research and development, Nike Forward, as the name suggests, is a game-changing futuristic material created when multiple thin layers are attached together using a needle-punching process. A hoodie today, there is limitless potential to the new platform.
It's Nike's biggest product innovation in over 30 years and forms part of the brand's larger, ongoing Move To Zero journey—a journey towards zero carbon and zero waste to help protect the future of sport.
The first release? A minimal, yet classic, grey Nike Forward hoodie that's our new sustainably-minded, sporty and stylish go-to this season.
Fashionably Futuristic: The Nike Forward Hoodie
A true embodiment of the phrase "less is more", the Nike Forward hoodie is one of the brand's lightest and most sustainably minded silhouettes.
Ultra-soft and warm, the hoodie has intentional design choices, like raw-edge pockets and exposed seams that have helped Nike generate less waste during the manufacturing process.
The material is fashionably futuristic, draping in a crisp and structural way, which means it (and other pieces made with Nike Forward) can serve as both a statement piece and a sporty staple.
Nike Forward material reduces the carbon footprint by an average of 75 per cent, due to the inclusion of recycled materials (this hoodie alone is made with at least 70 per cent recycled content), lower process energy use and lower material density when used instead of the company's traditional knit fleece materials†.
Plus, the layered approach of Nike Forward means each level is designed for a specific function, like warmth or softness. The material layers are variable and can be fine-tuned to suit different performance benefits. The hoodie, for example, uses a Therma-FIT ADV layer so it's warm and cosy while still being surprisingly lightweight.
The end result is a hoodie (and material) that's made to do more, with no water used in dyeing and finishing for the first iteration of products made with Nike Forward material.
Designed To Last
The beauty of Nike Forward is that it's designed to break in as you wear it, just like your favourite pair of jeans.
The products are built to last; just a little care goes a long way. (Because if you take care of your clothes, they'll take care of you, too).
Nike Forward garments should be washed in cold water to preserve the material's structure and prevent shrinkage. Plus, cold water is gentler on both clothes and the environment. Skip the dryer (and save energy) and lay pieces flat to dry to retain the garments' shape and structure.
Over time, Nike Forward pieces will develop a unique patina, including pilling at high abrasion spots. A result of the unique construction, it's a natural part of the material's life cycle and can be removed with a fabric comb, shaver or brush.
Nike's debut Forward is available to purchase online now for RRP$150-$170.
Sponsored by Nike.
Nike Forward is the next step in boundary-pushing innovations: an all-new material made from ultra-thin, needle-punched layers, with the material having a reduced carbon footprint of 75 per cent on average (due to use of recycled materials, lower process energy use, and lower material density) when compared to Nike's traditional knit fleece material†. Discover the latest releases here.
† The carbon footprint of the Nike Forward material is based on a cradle-to-gate assessment reviewed by PRé Sustainability B.V. Trims and other minor components are excluded from the results.