Fashion

Tennis Champion Naomi Osaka Does The ‘Twist’ In Louis Vuitton’s Latest Campaign

Game, set, (perfect handbag) match.

By ELLE + Louis Vuitton
With summer on the horizon, now is the perfect time to mix up our favourite accessories and choose a handbag that celebrates the season, and you.
While we'll never stray far from a classic (yet modern) silhouette, a summer bag should embody the playfulness warmer weather brings, with bold pops of colour and new textures.
Enter: Louis Vuitton's Twist, a fashion-forward take on elegance, with an energetic spirit.
One of the luxury brand's most iconic and recognisable bags, the Twist is back... and it's better than ever.
Introducing the latest iterations of the bag is Naomi Osaka, four-time Grand Slam champion and Louis Vuitton House Ambassador.
Playful and bright—just like the bag—the new campaign features Osaka lounging by the pool and taking to the turf of the tennis court in her home city of Los Angeles, showing off the Twist at its best: as part of a summery, youthful wonderland.

A New Twist

First introduced in 2015, Louis Vuitton's Twist has become a fast classic, thanks to its boxy, yet feminine, silhouette and unmistakenly bold hardware.
Fashioned in the Maison's iconic epi-leather, a modern and elegant style that makes the Twist the perfect everyday companion, the bag's defining feature is its metallic 'twist' clasp, which rocks to create a distinct "LV" when in the locked position.
Naomi Osaka shows off the Louis Vuitton Twist MM in blue, $7,250.
Since its release, the bag has been reinterpreted every year, with new "twists" and seasonal iterations like new colours and features.
This year, a delicate iridescent model in a pale blue evokes the reflection of light on pure, clear water, with a multi-coloured metallic LV Twist lock and chain interlaced with leather completing the design.
Another new release, the Twist PM is embellished with a gold-colour chain with precious but playful enamel charms inspired by the fashion house's emblematic padlock and Monogram flower.
With new features, the Twist is as spacious as ever (and even more so than it appears)— its "wave" base expands to hold summer essentials (think: your favourite pair of sunnies or the keys to your holiday ride). Plus, the adjustable and detachable leather strap allows for shoulder or cross-body carry, so you can wear it to suit every summer look.

Get Ready To Play

Serving up style both on and off court, Naomi also introduces perhaps the most playful spin on the Twist yet: a version complete with a lemon-shaped coin purse, designed to fit along the bag's embroidered shoulder strap.
Love all. This Twist MM handbag is accessorised with a playful, lemon-shaped charm, $7,250.
It's the epitome of the bag's "fresh" new look, with the citrusy sentiment available on both the black and white colourways of the bag, sitting on the reversible strap that makes this iteration of the Twist particularly versatile.
With one side sporting a two-tone colourway, with Louis Vuitton embroidered onto the textile, and the other monochromatic for a more understated look, the bag is the perfect companion for days at the beach followed by nights at the bar.
Discover the new Twist collection now, with new colours, hardware and features available.
Brought to you by Louis Vuitton.