If you didn't see Bella Hadid's spray-on dress moment at Corperni's Paris Fashion Week Spring Summer '23 presentation, then we'll assume you own an extremely thick pair of ear muffs and decided to force your eyes shut for 48 hours. The moment has, to put it simply, sent the internet into chaos.
While the best is always saved for last at Paris Fashion Week, Coperni saved the best and raised it several hundred thousand notches higher with its finale look, which saw Bella Hadid walk into the middle of the runway wearing nothing but a g-string, and to leave it moments later in a cute white off-shoulder dress.
So how did it happen? Well, her body was spray painted, with the contents appearing to liquidise then harden into a material. With a final tweak to the shoulders from a woman waiting in the wings, Hadid marched the rest of the runway in the dress that had, quite literally, appeared out of thin air.
It was a this point that virtually everyone in the crowd begged the question: "How TF did they do it?"
How was the Coperni spray-on dress made?
Hadid's dress was made from a liquid fibre called Fabrican. It's bound together with polymers, bio polymers and greener solvents, and when they touch a surface (i.e. Bella Hadid), these solvents evaporate.
Fabrican has been around for several years after being researched and developed by an inventor named Dr. Manel Torres.
Influenced by silly string, Torres had a "eureka" moment where he decided to make a spray on T-shirt, but he needed the equipment to do it. So, after being granted use of the facilities at the Imperial College in London, he began trialling different substances until he finally landed on the golden combo two years later.
What does the spray-on dress feel like?
The fabric feels like suede, according to Torres. It moves similarly to any other basic fabric, which is how Hadid was able to walk around in it.
Why did Coperni do it?
Known for their innovation, Coperni's designers Arnaud Vaillant and Sébastien Meyer have been creating "wow" moments since the brand's inception in 2013.
They landed on name of the brand itself through historic astronomer Nicolaus Copernicus who is best known for placing the sun, rather than the earth, at the centre of the universe.
From glass handbags to antibacterial garments, the pair are constantly pushing boundaries by merging science with fashion. The brand's immense popularity is simple proof of their talents, but their spray-on dress spectacle is a moment that will leave a legacy unlike any other. The future really is here, people.