How The Disposable Film Camera Became The It-Girl Accessory Of 2022

The '90s are calling.

By Lucy Cocoran
With social media allowing us to document every aspect of our lives, it's no surprise that our dependency on photography has become all-consuming. Whether it's snapping a picture of brunch or marking an important milestone in your life, someone is always behind the lens to capture every moment.
And, while basically every man and his dog owns an iPhone, known for its insane photographic capabilities, we're now heading back down memory lane to a simple time — the '90s.
You know those photos that your parents would take on a family vacation that are likely stored in a drawer somewhere and occasionally brought out when everyone is feeling nostalgic? Those are film photos, and they're having a major resurgence right now.
Maybe it's the angelic way the flash makes us look or the thrill of dropping it off at the developing counter, but there's something about film cameras that feel so magical. Whatever lies within its roll is a complete surprise, and we don't find ourselves obsessing over every last detail, forcing our friends to take and retake the same photo a million times over. There's something blissful about its simplicity — just snap the photo and move on. It's a physical pause in time, capturing a once-in-a-lifetime moment, just one time.
Cute, right?
You've probably seen these types of photos blowing up on Instagram and TikTok, so much so that there's a million different apps you can download on your phone that are said to give the same effect. But why use your phone when there's so much fun to be had in going down the traditional film camera route? A limited amount of photos and a trip to the camera store to have them developed is all that's required, and when the link arrives in your email, it feels like Christmas morning.

From Kendall Jenner to Gigi Hadid and Emma Chamberlain, there's no shortage of celebrities leaning into the trend, but it's actually the younger generation who are pioneering its comeback. It's funny that Gen Z are the biggest fans of the film camera, given that they grew up during a time when the iPhone era was already well underway, but it's a sweet reminder that everything old becomes new again at some point.
For anyone who thinks the film camera doesn't hold a valuable place in the era of iPhones, think again. For a generation that was founded on the concept of instant gratification, it's a nice reminder to slow down and just enjoy the moment.
Below, our favourite film and disposable cameras to capture your most treasured memories on.
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  • undefined: Lucy Cocoran