Beauty

Kim Kardashian’s Beauty Brand ‘SKKN’ Is Being Sued Over A Trademark Infringement

Her attorney has called the legal action a "shakedown".

By Diandra Malivindi
If there's one direction that Kim Kardashian's career is heading in, it's entrepreneurship.
So, there's no wonder why she has a plethora of ventures already tucked under her belt—from her popular shapewear line, SKIMS, to former multi-million dollar beauty brand, KKW Beauty.
Now, the 41-year-old business woman (and lawyer-in-training) is dabbling in the skincare industry.
Following the shut down of her two previous beauty businesses—KKW Beauty and KKW Fragrance—earlier this year, the Kardashian sister has decided to return to the beauty sphere. But this time, launching a skincare brand, named SKKN by Kim.
Announcing the news on her Instagram, Kim shared that the line-up will include nine products that she has had a hand in developing from "start to finish".
"I'm excited to finally introduce to you SKKN BY KIM, a rejuvenating nine-product skincare ritual that I have developed from start to finish," her caption reads. "I've been so privileged to learn about skin and skin care over the years from the world's top dermatologists and estheticians, and every bottle from my new line is filled with the knowledge I've accumulated along the way."
The line boasts refillable packaging and "clean, science-backed ingredients designed to nourish all skin types, tones, and textures at all stages of maturity is apparently suitable for all skin types".
Below, everything you need to know about her skincare brand—from the products to the prices and the legal action that's been taken out against her.

WHAT ARE THE PRODUCTS IN THE SKKN BY KIM COLLECTION?

According to SKKN's Instagram, the brand will include a "nine-product skin-care ritual" with "refillable packaging, and clean, science-backed ingredients designed to nourish all skin types, tones, and textures at all stages of maturity".
In a press release, Kim spoke more on her decision to venture out into skincare, crediting it all to her personal struggle with psoriasis.
"In all of my business endeavours, I've been fuelled by my passion to fill gaps in the market with expertly crafted and universally loved products that are performance driven, and I have carried this same drive and approach with me into creating a legacy skin-care brand," the press release read.
"What began as a psoriasis diagnosis became the catalyst for my journey of skin-care discoveries, inspiring me to learn more about my skin and how to care for it. Working with some of the top dermatologists and aestheticians over the years has given me the incredible opportunity to learn from their expertise, and I knew I had to share my learnings."
The nine products are all housed in minimal packaging and the line up includes a cleanser, toner, exfoliator, hyaluronic acid serum, vitamin C8 serum, face cream, eye cream, oil drops, and finally, a night oil.

What Legal Action Has Been Taking Against 'SKKN'?

Just over a week after the launch of her skincare brand, SKKN, TMZ has reported that Kim has already been served a law suit over the trademark of the brand's name.
Mere days before Kim applied to patent the name, Beauty Concepts LLC apparently filed its own trademark application for their business name, SKKN+. The Black and woman-owned business, based in Brooklyn, said that they've used the name since 2018 for its salon facility.
Now, TMZ claims that Beauty Concepts LLC has reached out to Kim's team after she attempted to secure the rights to the word 'SKKN', telling their team that they already trademarked the name 'SKKN+'. According to the company, they've claimed that Kardashian's team ignored the request.
With legal action now taking place, Kim's attorney, Michael Rhodes, has spoken to TMZ about the lawsuit.
"This lawsuit is not what it seems. SKKN BY KIM is a new brand that follows in the footsteps of Ms. Kardashian's successful KKW line of products," Rhodes told the publication.
"Building on independent research and development, her company filed a trademark application for SKKN BY KIM to protect the new branded products. This prompted the current shakedown effort."

Rhodes continued, "We applaud Ms. Lunsford for being a small business owner and following her dreams. But that doesn't give her the right to wrongfully claim that we've done something wrong."
"In its letter, Beauty Concepts claimed to own rights to a logo made up of SKKN+, and had just filed for trademark protection for that logo. The business was a one-person shop offering facials from a single Brooklyn location. The salon had no signage and was by appointment only. To our knowledge, Beauty Concepts sold no products under the SKKN+ name," the attorney claimed.
"Beauty Concepts asked that we drop the SKKN name. Of course, we said no. Beauty Concepts then challenged Ms. Kardashian's trademark applications at the USPTO. Unsurprisingly, the USPTO rejected Beauty Concepts' own SKKN+ mark saying that 'skkn' just means 'skin'."
Then, Kim's lawyer claimed that her team attempted to work with Beauty Concepts to figure out a solution, adding that he "pointed out running a small aesthetician business in Brooklyn does not give it the right to shut down a global skincare line".

WHAT ARE THE PRICES OF SKKN BY KIM?

According to the brand, each product in the line is reportedly priced between AUD $59 and AUD $131. Despite her younger sister's similar venture into skincare—and the more affordable price point that Kylie Skin offers—it's interesting that SKKN has a higher price point.
As for whether or not the products are worth the price, we'll just have to wait and see.

WHEN DOES SKKN BY KIM COME OUT IN AUSTRALIA?

At this stage, the line is slated to drop worldwide on the SKKN by Kim website on June 21, 2022.
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  • undefined: Diandra Malivindi