Beauty

Hailey Bieber Is Being Sued Over A Trademark Infringement For Her Beauty Brand ‘Rhode’

All rhodes lead to the dispute being highly publicised.

By Ava Gilchrist
A mere week after the release of her highly-anticipated three-piece beauty brand Rhode, Hailey Bieber has found herself embroiled in a lawsuit over allegations the model and founder infringed a trademark.
Reports claim that a clothing line based in New York has filed a lawsuit alleging that Bieber has defied the stipulations set out by the trademark by naming her skincare brand Rhode.
Rhode, which is in reference to Hailey's middle name, was only on the market for a couple of days before the lawsuit was filed. In that time the entire line, which includes a barrier repair cream, peptide lip treatment and peptide glazing fluid, had sold out.
Bieber is being sued by the Rhode clothing co-founders, Purna Khatu and Phoebe Vickers, who created the brand in 2014 and is stocked at online e-tailers like NET-A-PORTER.
In the hours after filing the lawsuit, Khatu and Vickers released a joint statement on the Rhode clothing's Instagram account.

"We're two women entrepreneurs who met in college, built the RHODE brand, and put years of hard work into our minority co-owned company," the statement read.
"Today, we were forced to file a lawsuit against Hailey Bieber and her new skincare line.
"We didn't want to file this lawsuit, but we had to in order to protect our business," the founders wrote.
The statement also addresses allegations that Bieber requested to acquire the clothing label in 2018.
"Hailey could choose any brand for her skincare line. We have only the brand name "RHODE" that we've built. That's why we didn't sell her our brand when she asked four years ago, and why we ask her now to change her skin care lines brand."

"While a global brand we are still a young and global company, and we cannot overcome a celebrity with Hailey's following using our company's name to sell related products," they added.
However, a source connected to the Rhode skin team revealed to TMZ that Hailey does indeed hold the trademark for Rhode skincare. Hailey herself is yet to address the allegations.
It's worth noting that this isn't the first time Bieber has been involved in a trademark dispute. In 2019, Bieber's request to file a trademark under the name 'Bieber Beauty' was denied due to similarities associated with a trademark her husband, Justin, had held since 2009.
"We don't want to sue Hailey; we want to celebrate her," wrote the Rhode clothing founders.
"As fellow women entrepreneurs, we wish her every success. Hailey has hard-earned star power and influence."
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  • undefined: Ava Gilchrist