The world's obsession with the makeup looks on Euphoria isn't slowing down anytime soon, and the show's makeup artist, Doniella Davy, is well aware. From taking us behind-the-scenes to offering step-by-step tutorials on our favourite looks, Donni has always given us the inside scoop on the shimmering, rhinestone-filled world that is Euphoria — and now, she's doing us one better.
The MUA has just launched her very own makeup line, Half Magic. After taking home an Emmy for her incredible craftsmanship in 2020, we knew her career wouldn't be slowing down anytime soon, and it's incredible to see her continuing to flourish in this space.
"For the past two years and while filming Season 2, I've been secretly working on creating the makeup line of my literal DREAMS. I couldn't be more completely over the moon thrilled out of my mind to introduce H A L F ✨ M A G I C", she wrote on Instagram back in February.
Better still? Half Magic is shipping to Australia, so we can get our hot little hands on everything.
Donni has been teasing the brand for a few months now, so it's incredible to finally see it come to life and trial everything for ourselves. Davy worked on the line with Euphoria's production house, A24, which makes sense given that it's filled with all kinds of glittery, shimmery magic.
what products are in the collection?
There are currently 22 products available to shop, from tools to decals and must-have beauty necessities.
For the eyes, Donni is offering three different eye paints + liners in four eye-popping shades, including a bright blue and shimmering copper. You can choose the product based on its level of intensity depending on what type of look you're going for. For the face, Half Magic is currently offering a highlighter and setting spray, while the lips are looked after with two kits in a brown and pink shade.
The adornments is where the Euphoria influence really comes to life, with a range of decorative eye decals and face gems to help you live out your Maddy-fuelled makeup dreams.
Given that a sharp winged eyeliner is one of the most iconic looks Donni creates, she's brought out a precision eyeliner brush and silicone guide to help you nail the crisp, clean lines that are often so tricky to achieve. A saviour? We think so.
While season 2 has brought us a little less glitter, every makeup look is still loaded with hidden messages. Doni takes great care in ensuring that every detail has a purpose, whether it's Maddy's sharp-winged eyeliner being able to cut a man down or Cassie's delicate rhinestones reflecting her fragile innocence on New Year's Eve — everything has been done intentionally. The show has well and truly redefined the power of makeup when it comes to storytelling, inspiring people around the world to express themselves in a new way. For that, we have Donni to thank.
You can shop Half Magic here.